2025 Winner

“Canada Needs More Cricket” was TD’s campaign to amplify its long-standing support for Canadian cricket, coinciding with Team Canada’s ICC T20 Men’s World Cup debut and cricket’s inclusion in the 2028 Olympics. Targeting South Asian and other cricket-loving communities, such as Caribbean Canadians, the campaign leveraged the well known cricket phrase “Howzat?” (an abbreviation of “How’s that?”) – an appeal to the umpire to check if an opponent is out of the game. The term was one all cricket fans could understand, regardless of their fluency in English. The film showcased cricket moments across Canada, featured Cricket Canada players and highlighted the various ways TD is supporting the sport.

Credits

Clients: TD Canada
Jackie Leung, Senior Manager, Marketing Planning - TD
Mahbuba Nadid, Marketing Manager - TD

Agency Credits
Wendy Castillo McFarlane, Managing Director
Abhijeet Ray, Managing Director
Waseem Shaikh, Group Creative Director
Jimmy Ma, Art Director
Winnie Biala Mittal, Group Account Director
Terry Kuan, Group Account Director
Aakash Patel, Senior Media Director
Amita Gurumurthi, Account Director
Atharva Mangaonkar, Media Planner
Simon Guo, Account Executive
Natasha Habib, Account Executive