2025 Winner

The identity of the Festival de Cinéma de la Ville de Québec had become increasingly tied to red carpet glamour rather than its film programming. “Emotion in Motion” reoriented the brand to celebrate cinema as an art form. The identity captured the fluidity and richness of film through its colour palette and typography, using layered textures and blurred edges to suggest focus shifts and depth of field – mimicking the filmmaking process itself. As a result, audience attendance increased by 30%, the festival’s budget grew by 25% thanks to four new major partners and the main theatre reached 83% occupancy. Instagram engagement also surged by 122%.

Credits

AGENCY: Cossette
PRODUCTION HOUSE: Septième
CLIENT: Festival de cinéma de la ville de Québec

CHIEF CREATIVE OFFICER, COSSETTE EAST: Anne-Claude Chénier
EXECUTIVE CREATIVE DIRECTOR: Richard Bélanger
ART DIRECTION, DESIGN: Camille Lévesque
MOTION DESIGNER: Nicolas Chamberland
STRATEGY DIRECTORS: Marie Vaillancourt, Olivier Fortin
PRODUCT OWNERS: Pierre-Antoine Lavoie, Louiza Aider

PRODUCTION, WEB & PRINT: Natalie Gadoua (Septième)
GRAPHIC DESIGNERS: France Laberge, Nathalie Boucher (Septième)
PRODUCTION, MOTION DESIGN: Alex Lefebvre (Septième)

CLIENT: Hugo Latulippe, Audrey Pedneault